![]() ![]() More important than slashing prices or waiving sign-up fees is creating programming for new members who haven’t climbed before. Tip #4: Create Programming to Set Resolution-ers Up for Success If you need to freshen up your reviews, run a special promotion asking current members to review your gym, and be specific about where you’d like the review: Google, Facebook, Yelp, or on your web page. Reviews help increase trust in your business and provide social proof that your business is a good choice.Īre your listings on Google, Facebook, Yelp and other platforms ready to be seen by these prospects? It’s a good idea to have an ongoing customer review strategy so that your reviews are always current, but it’s especially important when you’re expecting to get a bump in online traffic. Positive online reviews are just as powerful as personal recommendations from friends or acquaintances, and 97% of consumers read online reviews. ![]() If a lead gets to your landing page but isn’t quite ready to convert, their most likely next step will be to check out your reviews. Tip #3: Make Sure Your Reviews Are On Point To increase your odds of conversion, make sure the content in your ads is consistent with the content and messaging on your landing page. Use ads targeted to your local community to generate traffic for your landing page. Use climbing and fitness related hashtags to capture the attention of everyone looking for fitness options #Newyearsresolution, #newyear, #goals, #YourCityfitness. Social media can be a powerful digital marketing platform to connect you to prospective gym members in your area. If terms like ‘3-pack,’ ‘Google My Business,’ ‘citations,’ and ‘rank’ are foreign to you, it’s time to learn about local SEO. Learning about local SEO is important as Google reports that 46% of searches have a local intent. Local prospects searching for fitness options are likely to search for ‘gyms in ’ – does your gym show-up? Local SEO markets your climbing gym and services to local prospects when they search. The first place most New Year’s Resolution-ers will turn for fitness options in their area is Google, so you need to think about your paid and organic search strategies, especially Local SEO. Now that you’ve made your landing page, it’s time to get eyeballs on it! Two great ways to do that are search and social. Tip #2: Send Traffic to Your Landing Page For more in-depth help, check out this blog post, How to Create a Landing Page From Scratch. The idea is to keep your landing page simple but creating it can take some time. Make the CTA (call to action) super clear so there’s no confusion about what next step you want them to take. Keep the copy as brief as possible but give your visitors all the information they need up front. The beauty of the landing page is that you can target your content to a specific audience and focus that audience on the action you want them to take. Do some research to find one that works with the other technology you’re already using and fits into your budget. If you don’t already have one, there are many tools for building landing pages out there. Rather than sending them to your general website, create a landing page with content that’s tailored and focused. When marketing to the New Year’s audience, it’s important to create messaging that speaks directly to their needs, questions, and potential objections. Tip #1: Create A User-Friendly Landing Page ![]() Read on for four tips that will help you create a New Year’s marketing plan that actually works. People who have made fitness their resolution will be looking for new, fun, and effective ways to reach their goals, and we all know climbing checks those boxes.īut you need a solid plan in place to reach that audience and eventually convert them into climbing-obsessed members. ![]() The potential for new members around New Year’s is huge. Make sure your gym is well-positioned to seize this opportunity. It’s almost that time of year again! The holidays are coming up, and as soon as January hits, there will be a renewed market of New Year’s Resolution-ers who are looking for ways to reach their fitness goals. ![]()
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